Social media optimization(SMO) is the utilization of various web-based social networking outlets and groups to create attention to building the familiarity with an item, benefit brand or occasion. Sorts of web-based social media included incorporate RSS channels, social news, and bookmarking destinations, and in addition, person to person communication locales, for example, Twitter, and video sharing sites and blogging locales. SMO is like site design improvement, in that the objective is to produce web movement and to a web pages and increment mindfulness for a site. All in all, web-based social networking streamlining alludes to upgrading a site and its substance to urge more clients to utilize and share connections to the site crosswise over web-based social networking and systems administration locales. SMO additionally alludes to programming apparatuses that computerize this procedure, or to site specialists who attempt this procedure for customers.